MarketMix2010

March, 10 2010 - Seattle

www.marketmix2010.com
MarketMix 2010
Presented by the Puget Sound American Marketing Association and Seattle Direct Marketing Association

When: Wednesday, March 10, 2010
7:30 am – 5:30 pm

Where:
Bell Harbor Conference Center
2211 Alaskan Way, Pier 66
Seattle, WA 98121

Registration Information:
Register online at http://www.marketmix2010.com.


About the Event:
MarketMix blends the social, search and sexy sides of marketing with the straight up traditional of print and broadcast. It’s a concoction crafted to tantalize even the hardened teetotaler who thinks he’s mastered marketing.
Discover the secrets of today’s marketing mixology. Savor the flavor of a conference brimming with cutting-edge and classic expertise. Learn to create your own powerful blend of on and offline marketing mixes. And at the end of the day, raise your glass in toast to new knowledge and new connections.
*MarketMix 2010 combines the region’s two marketing conferences into one powerhouse event. This year, the PSAMA’s MarketSmart and the SDMA’s Market to the Max come together to bring you a mix of all the best speakers, topics and networking packed into one full, intoxicating day.
Speakers:
•    Steve Jarvis, Vice President of Marketing, Sales and Customer Experience, Alaska Airlines
•    Andrea Schwarzenbach, Manager, Interactive Marketing & Campaign Strategy, Alaska Airlines
•    Tom Douglas, Northwest Celebrity Chef, Restaurateur & Author
•    Tom Vogl, Vice President of Marketing, REI

Schedule:
7:30am-8:30am Registration & continental breakfast
8:30am-9:45am Morning keynote Steve Jarvis and Andrea Schwarzenbach of Alaska Airlines
Never mind the hair of the dog. Our morning keynote speakers will get your brains buzzing, no coffee or cocktail required. Steve and Andrea present their recipe for social media success, stirring together email, Facebook and Twitter. That unique and tasty blend mixed in with a whole new branding has Alaska ever expanding their services while other airlines are shrinking theirs.

10:00am-12:15pm Morning sessions
12:15pm-1:45pm Luncheon Keynote Chef Tom Douglas
Craving to quench your thirst for even more marketing insight? Seattle’s celebrity chef Tom Douglas will serve up a lunchtime keynote on building a brand that will whet your appetite for your own brand success.

2:00pm-3:00pm Afternoon sessions
3:15pm-4:30pm Closing Keynote Tom Vogl
In response to drastic changes in marketing, creating conversations with customers is now a key ingredient of REI’s marketing strategies. Cap off your day with Tom Vogl, VP of Marketing for REI, and drink up insight into REI’s recipe for success in the new media scene.
4:30pm-5:30pm Closing reception & networking