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Conversation Marketing

Average of 21 posts per month.

March 10 — 04:41 PM

How to: Get SEO analytics beyond the stone age

The biggest mistake I see SEO's make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data. This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It'll help you get out of the keyword abyss. I added text so that it makes sense, instead of looking like a random set of images and babbling...
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March 8 — 04:08 PM

25 internet marketing facts

A bunch of random facts about internet marketing, all of which are worth knowing, regardless of their randomness: Internet marketing is hard. Really hard. It's not something that easily succumbs to a 'miracle system'. Guys like Shoemoney have it right - they have systems, but they don't say it's easy. Internet marketing can't be done by a computer. You're still marketing to human beings...
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March 5 — 02:29 PM

Captain Crazy Pants and the Flight to Nowhere

Plot synopsis: Drunk Google engineer, me trapped in window seat, 90 minutes stretches out like years. That's the short version. Here's the long one: Have to give Rand Fishkin credit for the title 'Captain Crazy Pants'. Rand was sitting across the aisle and heard some of the goings-on, so you can check with him to verify I'm full of truthiness. Last night as I boarded my flight home...
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March 3 — 11:22 PM

YouTube videos are 50x more likely hit page 1

One innocent Tweet and everyone went nuts. Sheesh. The YouTube Video Optimization session at SMX West today kicked butt. Out of many cool tidbits, one really stood out: Matt Ballek pointed out a Forrester study showing that an optimized YouTube video is 50x more likely to get onto page 1 of Google than an optimized HTML page. I tweeted it. It then got retweeted. And retweeted again. And...
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March 3 — 10:08 PM

Attribution: Part 2 - Connecting the dots

This post is somewhat advanced - I geek out quite a bit. If you don't know what a server log file is , read about that, first , then come back. Yesterday I explained why, in internet marketing, attribution is a mind-sucking pain in the ass. Not very satisfying, I know, because all I said was "This is really difficult" without providing any solutions. I was channeling Republicans. Tonight...
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March 2 — 07:53 PM

Attribution: Part 1 - why it sucks to be President

The worst job in the world? President. I'd rather be a telemarketer (been there, done that). It's not the assassination threats, or the constant hounding by the press, or the fact that you can blow up the earth about 40 times over. It's about attribution. You get 'credit' for things that go wrong, and no credit for things you do right: Which, as it turns out, is also why being an...
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February 26 — 07:53 PM

Google Analytics Tutorial Redux: Installation (with commentary)

Soooooo, I started this tutorial with every intention of being serious. But it's been a long week, I was up at 4:30 AM and I had Evan in the tutorial. Things went downhill fast. Regardless, it still shows you how to install Google Analytics on a regular web site and on Wordpress: A brief lesson on installing Google Analytics on your web site. Plus color commentary. It's fun, we promise...
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February 25 — 07:17 PM

Sell the way your customers want to buy

Linda Lybert knows sales. I mean she really knows sales , the way a history professor knows history. She wrote a brilliant, brief white paper about sales, titled "Are you going to sell to me the way you want to sell or the way I want to buy?", and she was kind enough to give me a copy to distribute, for free, from my blog. What I like most about her writing and philosophy is that she...
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February 24 — 11:47 AM

Content thieves: I want to punch you in the face

Lucky for all of us, I'm a pathetic weakling. Still, I am blogging angry. Furniture-throwing, people-punching, burn-your-business-to-the-ground and then watch you weep over the ashes angry. Your typical plagiarism I can deal with. I booby-trap pages and send pissy e-mails. I'm OK with all of this. Most of these people are stupid - they're using scrapers, etc. without bothering to learn...
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February 23 — 07:04 PM

See me speak. I never shut up.

In the next 2 months, I'm speaking all over the place: SMX West, Pubcon South, SEMPDX Searchfest, IMC Calgary and the Gig Harbor Web Design Meetup. It's presentation pandemonium. Here's the list of dates and places, and what I think I'll be presenting. SMX West : March 2-4, 2010, Santa Clara. Good God, that's next week! I'm a panelist in Analytics Action Plans For PPC & SEO , Day 3...
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