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Conversation Marketing

Average of 21 posts per month.

March 17 — 11:07 AM

Got an internet marketing question? Ask.

It's time to play Stump Ian. If you have an internet marketing question, fire away in the comments, below. I'll choose questions and answer them in post in the coming days and weeks. If you don't want the question published, just let me know in the comments. Thanks!
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March 16 — 06:40 PM

Finding original stuff

You know what's really hard? Finding original stuff to write about. I'm at my 3rd conference in 4 weeks. The presenters are great. And the attendees who are hearing it for the first time are getting a lot out of it. But it's all been said before. And before that. And maybe even before that. You can only hear "Optimize your title tags" and "The important thing in blogging is to start writing...
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March 12 — 09:17 AM

Breaking news: Ian Lurie filing suit for use of 'ian'

March 12, 2010, Seattle, WA - Ian Lurie, CEO of Portent Interactive B-list SEO geek, has catapulted himself into the limelight by suing every business using words that contain 'ian'. The lawyer-turned-marketer wants all businesses using words containing 'ian' to request permission, first. According to documents leaked to the media, Ian's lawsuit claims he's had his reputation unfairly...
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March 11 — 03:39 PM

The Art of SEO: Book Review

Whenever I read a book on SEO, I want to slap the author. First there's the inevitable reference to keyword meta tags. Then there's the "Write great content" line. And the "put more keywords on every page". Or there's great stuff like "Exchange links with other sites". Bleah. So, when I cracked The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) I was skeptical...
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March 10 — 04:41 PM

How to: Get SEO analytics beyond the stone age

The biggest mistake I see SEO's make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data. This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It'll help you get out of the keyword abyss. I added text so that it makes sense, instead of looking like a random set of images and babbling...
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March 8 — 04:08 PM

25 internet marketing facts

A bunch of random facts about internet marketing, all of which are worth knowing, regardless of their randomness: Internet marketing is hard. Really hard. It's not something that easily succumbs to a 'miracle system'. Guys like Shoemoney have it right - they have systems, but they don't say it's easy. Internet marketing can't be done by a computer. You're still marketing to human beings...
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March 5 — 02:29 PM

Captain Crazy Pants and the Flight to Nowhere

Plot synopsis: Drunk Google engineer, me trapped in window seat, 90 minutes stretches out like years. That's the short version. Here's the long one: Have to give Rand Fishkin credit for the title 'Captain Crazy Pants'. Rand was sitting across the aisle and heard some of the goings-on, so you can check with him to verify I'm full of truthiness. Last night as I boarded my flight home...
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March 3 — 11:22 PM

YouTube videos are 50x more likely hit page 1

One innocent Tweet and everyone went nuts. Sheesh. The YouTube Video Optimization session at SMX West today kicked butt. Out of many cool tidbits, one really stood out: Matt Ballek pointed out a Forrester study showing that an optimized YouTube video is 50x more likely to get onto page 1 of Google than an optimized HTML page. I tweeted it. It then got retweeted. And retweeted again. And...
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March 3 — 10:08 PM

Attribution: Part 2 - Connecting the dots

This post is somewhat advanced - I geek out quite a bit. If you don't know what a server log file is , read about that, first , then come back. Yesterday I explained why, in internet marketing, attribution is a mind-sucking pain in the ass. Not very satisfying, I know, because all I said was "This is really difficult" without providing any solutions. I was channeling Republicans. Tonight...
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March 2 — 07:53 PM

Attribution: Part 1 - why it sucks to be President

The worst job in the world? President. I'd rather be a telemarketer (been there, done that). It's not the assassination threats, or the constant hounding by the press, or the fact that you can blow up the earth about 40 times over. It's about attribution. You get 'credit' for things that go wrong, and no credit for things you do right: Which, as it turns out, is also why being an...
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