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Trusera

Average of 1 post per month.

November 17 — 09:47 AM

Pharma Struggles with Social Media: Trouble at Motrin

The blogosphere is abuzz today with bloggers responding to Motrin's new viral marketing campaign. McNeil Consumer Healthcare, the folks behind Motrin, launched a campaign recently targeted at mom's feeling the pain of baby carriers. Unfortunately, the campaign has a first-person,...

October 3 — 06:31 PM

"Pinkwashing": Are Marketing People Overdoing Pink for Breast Cancer?

October is Breast Cancer Awareness month in many places in the world. We've had a couple of lively threads this week on Trusera about how far marketing folks are taking pink these days. To some, breast cancer awareness month is...

September 26 — 04:37 PM

New September Features and Fixes

Fall is coming here in the U.S. Northwest. We're keeping warm with these new features and fixes. You'll see new features rolling out throughout each month. Here are some of the latest from September. New Features 1. Support for RSS:...

August 22 — 07:51 PM

New August Features and Fixes on Trusera

It may be summer here in Seattle, but we're still hard at work on new features and fixes here at Trusera. We were inundated with responses to our recent user survey. Thank you! You'll see that some of your ideas...

August 18 — 01:19 PM

Doctors Should Be (And Are!) Blogging

Recently, the Canadian Medical Association Journal, a leading medical journal in Canada, gave its readers the following advice: "online medical blogging: don't do it." The article gave a hypothetical case of an ER doctor that comments on a social networking...

August 6 — 03:36 PM

What's Missing in the Coverage of MedPedia: A New Health Wiki

An exciting new company was announced in the online health space recently, MedPedia. Due to launch by the end of 2008, MedPedia was picked up in the media and blogosphere as the cure to what ails WikiPedia in health. While...

July 23 — 11:13 AM

New Features on Trusera

We’ve added some great new features to help you stay connected with your friends on Trusera, give you more privacy options, and make it easy to give us input and ask for tech support. What's new? Email Notifications: We've created...

June 15 — 09:34 PM

What Trusera is All About

We believe there’s power in sharing personal experience and knowledge to help others in their health journey. We are more than just the sum of our conditions. We're people first, parents, caregivers, husbands and wives, and, on some occasions, patients....

May 30 — 12:09 PM

My Story: The Tick Bite that Created Trusera

In the summer of 2004, my family and I flew to the East Coast for a family reunion. Beautiful countryside, rolling hills and family reconnections dominated our experience that weekend. Little did I know that during that celebratory time, a...

May 19 — 07:08 PM

Google Health: Why HIPAA Isn't the Point.

Google officially announced the long-awaited Google Health today. There's a fair amount being made on the blogosphere about Google and HIPAA (Health Insurance Portability and Accountability Act). Privacy is a big issue in the health space and rightfully so. Google's...

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