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QuestionPro Blog
Average of 15 posts per month.
March 19
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12:23 AM
To determine what usability study participants look at and take in while viewing online media, we used to watch their mouse cursors, interactions with links and controls, and body language. We also listened carefully to their think-aloud narratives and comments. These traditional testing techniques, however, could never tell us definitively what users notice and what [...]
March 17
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03:25 PM
You can now make your surveys viral using FaceBook Connect. The FaceBook Connect form of survey authentication links survey responses to Facebook users, while at the same time allowing for survey invites to expand through updates to Facebook profiles. Facebook Connect enabled surveys present each respondent with a screen to enter FaceBook login details. Once they login [...]
March 17
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01:07 AM
The Trendwatching site has pulled together a series of “people on the street” videos. They asked people all over the world a series of questions. What makes these videos so interesting is not just the presentation of the information – but the hi-resolution value of having the ability to watch the respondents’ body language as [...]
March 16
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12:43 AM
About the Webinar: Ryma’s April 7th webinar will be presented at noon ET by Esther Rmah and Kathryn Korostoff. Regardless of whether your planning your first market research questionnaire or your 10,000th, this webinar is for you if you ever see yourself considering a customer survey again. The 10 steps for a stress-free customer survey process will [...]
March 15
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12:46 AM
I first met Prasad Thammineni a couple of years ago. He asked me to write an article about his new company (then called Pixily). The Interactive Portion of the Article: (Grab a piece of paper) Before I tell you what kind of company Pixily is, why don’t you take a few seconds and think about what kind [...]
March 11
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11:35 PM
There’s a lot you can learn from considering the phenomenon of eye contact. Just a fraction of a second’s eye contact yields a huge amount of information that you can – and do – use as you communicate with your interlocutor. Thinking about how this works, and why we’ve evolved to do it, can pay [...]
March 11
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11:16 PM
As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. One the most common themes is the concept of measuring every single possible attribute. In many client meetings, I’ll sit through the entire talk about how the product manager would like to determine utility and [...]
March 9
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11:07 PM
I subscribe to “Trendwatching.” If you don’t you should. This is a terrific resource for marketers, business owners and executives at all levels and in all industries. Trendwatching is an organization dedicated to doing exactly what the name implies — watching trends, naming trends and reporting on them to those who don’t have the time [...]
March 7
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12:12 PM
Last week as we were batting around our “Web Analytics” integration strategy (Omniture, Google Analytics) – we thought up of an interesting concept that I’d like to share with all our readers and more importantly, get you to comment and discuss this. Problem Statement:We were talking to WebTrends about integrating surveys (stated-choice data) with behavioral data. [...]
March 4
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10:40 PM
When a consumer buys a service there are a set of intangible activities carried out on his/her behalf. When a consumer buys an experience, however, he/she buys a set of memorable events that a company has created – as in a theatrical play – to engage him/her in a personal way. Engaging a customer in [...]
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