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QuestionPro Blog
Average of 14 posts per month.
March 11
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11:35 PM
There’s a lot you can learn from considering the phenomenon of eye contact. Just a fraction of a second’s eye contact yields a huge amount of information that you can – and do – use as you communicate with your interlocutor. Thinking about how this works, and why we’ve evolved to do it, can pay [...]
March 11
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11:16 PM
As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. One the most common themes is the concept of measuring every single possible attribute. In many client meetings, I’ll sit through the entire talk about how the product manager would like to determine utility and [...]
March 9
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11:07 PM
I subscribe to “Trendwatching.” If you don’t you should. This is a terrific resource for marketers, business owners and executives at all levels and in all industries. Trendwatching is an organization dedicated to doing exactly what the name implies — watching trends, naming trends and reporting on them to those who don’t have the time [...]
March 7
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12:12 PM
Last week as we were batting around our “Web Analytics” integration strategy (Omniture, Google Analytics) – we thought up of an interesting concept that I’d like to share with all our readers and more importantly, get you to comment and discuss this. Problem Statement:We were talking to WebTrends about integrating surveys (stated-choice data) with behavioral data. [...]
March 4
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10:40 PM
When a consumer buys a service there are a set of intangible activities carried out on his/her behalf. When a consumer buys an experience, however, he/she buys a set of memorable events that a company has created – as in a theatrical play – to engage him/her in a personal way. Engaging a customer in [...]
March 2
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10:38 PM
Last month’s blog post focused on the basics of optimized copywriting – text that uses relevant keyphrases to attract increased targeted traffic to your website. This month, we’ll delve more deeply into how to write persuasive text that helps to convert prospects into buyers. We’ll focus on the differences between writing about features of your products [...]
March 2
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04:16 PM
This post comes from Product Management View: About the Webinar: Ryma’s April 7th webinar will be presented at noon ET by Esther Rmah and Kathryn Korostoff. Regardless of whether your planning your first market research questionnaire or your 10,000th, this webinar is for you if you ever see yourself considering a customer survey again. The 10 steps for [...]
February 28
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10:11 PM
You can’t be all things to all people. Surveys can double as valuable tools to identify specific market niches to grow your business. When you’re trying to glean valuable feedback and data upon which marketing decisions are made, “speaking the language” of each niche will also give you better results. Here’s how… To get survey data [...]
February 25
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10:43 PM
What is the One Percent Difference? Einstein once said “No problem can be solved from the same level of consciousness that created it.” What that suggests is that we must take input from others and look at the problem with a fresh set of eyes, with Zen eyes. Stated differently, we must look at the problem with [...]
February 23
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10:50 PM
Terms are important in growing a business. Let us consider two very important terms: Employee, Human Assets. Employee. There’s a tone of feudal ownership, of me boss – you worker, me worth more – you worth not so much, that is offensive to anyone categorized as employee. Human Asset. The same sentiment is found with the term human asset. [...]
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