November 2, 2009

It’s finally here, all the videos from the amazing speakers at StartupDay 2009. If you attended the event you know how great it was, but if you were at an advisory meeting during a specific talk, now you can watch it. If you missed StartupDay 2009 you still can get the lessons and learn something new. There are more than 5.5 hours of video for you to watch in 20 minutes chunks.

This is very valuable to any entrepreneur and we are making it available on the Seattle 2.0 TV. We also are happy to say that we are using Delve Networks – a Seattle-based startup – video technology to host our videos. Delve player is cleaner than any other player out there, the quality of the videos are just great and you won't have any ads in the middle of your video!

Here are the shortcuts for you, but you can find all videos going to http://www.seattle20.com/tv

Why do a Startup? By Hillel Cooperman – Hillel talks about why he decided to leave Microsoft and do a startup and how you can have your job at a big company while building a company on the side, or how you can do consulting to self-fund your product idea.

Pick An Idea by Josh Petersen – Josh delivers an amazing talk on many ways for you to elaborate your ideas, but more importantly to validate them. It’s a brilliant talk and if you think you got the best idea since sliced bread, go listen to this talk before you commit a big mistake.

Co-Founders & Advisors by Colin Wong – Picking your team is hard. Picking co-founders is even harder because it’s like a marriage. Colin gives people a framework to think about the ideal partners you should be looking for and how to divide equity between the founders.

Growing Through Bootstrapping by Alex Algard – It’s hard to find a bootstrapping story as successful as WhitePages.com and Alex Algard talks about the compromises one must make when taking VC/Angel money and how being cash-poor leads to better decisions.

Funding Through Angels or VCs by T.A. McCann – T.A. talks about how intensive and time-consuming the Angel/VC fund-raising is and how you go about treating your prospect investors as a sales pipeline.

Naming & Branding by Kelly Smith – Kelly talks about the power of brands and how it’s all about being noticed. How your marketing effort has to be broad and leverage everything at your disposal.

Building the Product by Dave Schappell – Dave talks about how TeachStreet is building the product one week at a time, not spending too much time on planning, but on actually doing and measuring customer impact.

User Experience & Metrics by Alex Berg – We are all used to bad user experience and Alex talks about many ways to execute, measure and improve the user experience of your product, including design patterns.

Customer Acquisition & Marketing by Mike Mathieu – Mike talks about many interesting points on building a business, including the myth that you can acquire customers first and monetize later, and if you don’t have a revenue engine you can’t tune it. He also talks about the need to understand who the real customer is (the person with the wallet).

Networking & Partnering by Shelly Farnham – Shelly gives 10 tips on building your social capital, but being part of the community, being authentic and giving.

Advertcraptizing: Where’s the silver lining? By Ben Huh – Ben gives the rundown of the many ways to get advertising revenue and how hard it’s right now.

How to Make Money Through SaaS by Alex Castro – Alex gives a great framework for tracking your Software-as-a-Service business progress, understand your customer billing needs and how to control churn.

When It All Fails by Ksenia Oustiougova – Ksenia talks about the failures from Lilipip as a video for children business and how everything took longer than expected, including realizing the business wasn’t going anywhere.

Being Acquired by Jonathan Sposato – Jonathan explains how serendipity can make all the difference on an acquisition. How you need to find the insider who’ll become your champion and how long and stressful the acquisition process can be.

Closing Keynote by Rich Barton – Rich talks about his “intrepreneurship” experience creating Expedia at Microsoft, and how you can think like an entrepreneur inside a big organization. He also talks about the value of giving users the tools to make better decisions by themselves, like Zillow, RealSelf, Avvo and others of his investments.


 
The Author
Marcelo Calbucci
Founder of Seattle 2.0, TweepML inventor and Seattle Startup Instigator.
Company: Seattle 2.0
Twitter: @calbucci
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