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November 12, 2008

Startup Index for October/2008 just published!

By Marcelo Calbucci
Your Opinion: Like It | Dislike It

 
    It took longer than expected, but the Seattle Startup Index (SSI) for October/2008 has just been published.
 
    This time we have the Index Change back and working. Probably the most interesting thing on the list this month is the Pet Holdings, Inc (the makers of I Can Has Cheezburger and many other popular websites) moved to #2 on the list and they are likely to takeover Zillow on the #1 spot.
 
    WidgetBucks has also moved an impressive 15 spot into position #1. Is this a sign that people are looking at alternatives to monetize their website and Google Adsense is not cutting anymore? That's a theory. (Disclaimer: Matt Hulett is the CEO of WidgetBucks and one of the Seattle 2.0 writers).
 
    On the top 50, other worth mentions are Pelago (+36), Jambool (+74), Avvo (+11) and Others Online (+11).
 
    If your company was not listed go ahead and submit it through our spanking new and wittily named Add a Tech Startup form.
Your Opinion: Like It | Dislike It
1
By Jordan on November 12, 2008 11:14 PM
Yes, that's Others Online -- at http://www.othersonline.com! ;-)

And I can assure you that Web sites are definitely looking at remnant inventory optimization. We're making them more money, and unfortunately we're only working on big deals right now -- as in sites with >1M uniques/month.
2
By NWGuy on November 13, 2008 11:45 AM
Have you thought of graphing the positions over time? It would be great to see which companies are improving their rankings over the last 3-6 months.

If you post the links for old rankings I could give it a try.
3
By Marcelo Calbucci on November 13, 2008 11:49 AM
It's something we want to do. But since we are using a new way to track startups we only have this month and previous month so far. Let's wait until we have a few more months to do that.
4
By BullS on November 13, 2008 12:21 PM
If widgetbucks is so good, why seattle20 is using google?

Widgetbuck is paying less then google
5
By Matt Hulett on November 13, 2008 02:48 PM
I wanted to point out that the widgetbucks ranking is only our website for our ad platform. Comscore shows us being a top 30 ad network. In other words, Marcelo's ranking doesn't track the 10's of thousands of sites that have installed the WidgetBucks ad unit.

In regards, to BullS, not every site monetizes at the same rate and our publishers find us as a complimentary source of revenue compared to other alternatives out there.
6
By Jeff Rogers on November 20, 2008 07:18 AM
Clearly, the newer ad programs will tend to have the incetive to pay more (market share acquisition), but not the means. Older, more established programs like Google's will have the means but not the incentive. The trick is to find a newer service that has the means and the incentive. Too bad that won't likely happen, especially with restricted cap avaliability.
7
By rick on November 24, 2008 09:15 AM
widgetbucks is #11 not #1...?

 
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