July 28
A guy and a girl walk into a bedroom. The guy looks at the girl and says, “don’t worry, I’d never screw you, we don’t need protection.” She smiles and says, “ok, I trust you.” They get all into their time together and next thing you know, she has a baby. Turns out, they got carried away, and she got screwed.
 
A guy and a girl walk into a boardroom. The guy looks at the girl and says, “don’t worry, I’d never screw you, we don’t need protection.” She smiles and says, “ok, I trust you.” They get all into their project together and next thing you know, he has a company. Turns out, they got carried away, and she got screwed.

I’m never sure whether trust plays too great or too small a role in our business relationships. That’s likely because it means different things to different people, which is part of the problem. But, at the end of the day, having unprotected business isn’t a whole lot smarter than having unprotected sex. I won’t have sex without condoms, and I won’t do business without contracts.

What is the role of trust in our business relationships? For me, trust isn’t just one monolithic thing that applies equally to all aspects of a business venture. I assume that if two (or more) people are to the point of discussing contracts about a business venture, there are already several layers of trust.

  • They all trust the idea enough that they want to pursue it. They have some degree of shared vision and energy that has brought them to this moment, and they “believe” in it, whether they call it trust or not. By this point, the venture itself is it’s own emotional entity, worthy of it’s own trust and value and concern separate from the players and other personal relationships.
  • They all trust each other’s skills and dedication enough that they want to help grow the venture together. They think they can do it. That trust is implicit in the momentum that got them this far.
  • They all believe – as all entrepreneurs do – that this is going to work, and that everyone is going to be as committed as they are to the venture, and to their own happiness. And this is where things start to fall apart.
Unless you are doing business with Mother Theresa, then whoever you are doing business with is likely more concerned with their own happiness than with yours. It’s human nature, and there is nothing wrong with that. This is the moment at which you must be responsible for saying, “this is so exciting, do you have a condom?”

I have literally had someone look at me and say, “I wont’ do business with someone who doesn’t trust me. Why do you NEED a contract?” I find that question both stupid and insulting, but I’ll answer it, and see what we can learn.

  1. I would not do business with someone who was afraid to have their good intentions codified. To me, that means they are already trying to wiggle out of the “deal.” (I would not have sex with someone who wasn’t prepared to be responsible for his actions.)
  2. I would not do business with someone who was unwilling to honor my own need and right to feel safe and protected. (I would not have sex with someone who didn’t mind risking my life or my future for his gratification.)
  3. I think that the process of codifying a business relationship is very useful. It helps everyone involved clarify their intent, expectations, process and starts the business off on a foundation of mutual understanding. (I would not have sex with someone with whom I didn’t feel comfortable saying, “you need to wrap that rascal because this is only about sex, I have no intention of dying for you or raising your progeny.”)
  4. I believe that sometimes the best-laid plans go wildly awry, and a contract can provide a baseline for rectifying the situation in a less emotional manner. (Condoms break, at least you know I wasn’t trying to get pregnant.)

When is the right time to whip out a contract? We’re all different on this one, I tend to wait until the last minute. I’m a big fan of emotional and intellectual foreplay, in all arenas. But I start discussing intent fairly early.

  • When you first start discussing an idea, just run free with it. Brainstorm, have meetings over and over again, email ideas, see what happens. This is the fun and flirty stage, during which you find out if you’re compatible in any real way. Ideas, even good ones, are a dime a dozen, play with them freely.
  • Once you realize that you actually want to do this together, say so. Even these conversations can go on for a protracted period of time, and that’s okay. There’s rarely any reason to rush headlong into this union. Discuss it and be clear about your intentions and desires. “I think we should be co-founders of this, and after we reach X milestone, we’ll hire Y people and…..” Do you need a contract at this point? I don’t, but other people may be different. (I do, however, like a nice long email thread in which these things are discussed in writing.)
  • Once you get to the point that assets of any sort are changing hands and working towards the fruition of the union, then I’d get contracts in line. Be damned good and clear about what your intentions are, and get it written down. And just because the other party doesn’t want to, doesn’t mean that you shouldn’t be proactive and protect yourself. If you are handing over assets of any sort – whether it’s money, IP, work product – you need to know that you are putting them into a union in which your interests are protected.

To me, that is the ultimate form of trust. It means that you trust the idea, trust the chemistry, trust the people, and trust that the future is going to be what you make it. You trust it all enough that you want to be totally prepared to do it as best you can. You even trust the people enough that you aren’t worried about the could-be-scary process of negotiating. That’s a lot of trust.

But it would be stupid not to have contracts to protect your interests, no matter how you feel about the people or the product. It would be just as stupid to have unprotected sex with someone just because you were afraid they’d think less of you if you told them that you were smart enough to protect yourself and still get what you want.

Trust is great, but it’s not worth getting screwed for.

________  
Alyssa Royse promises that her next blog post will have nothing to do with sex, love, dating or romance.  She trusts her team and her project, and respects them all enough to want them to be safe and happy. And those aren’t mints in the Hello Kitty tin.

 
The Author
Alyssa Royse
Founder and CEO of Just Cause
Company: Just Cause
Twitter: @alyssaroyse
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