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February 8

Get Your Blog Posts on Seattle 2.0 Homepage

By Marcelo Calbucci
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Did you ever wonder how do we come up with the blog posts that make the homepage of Seattle 2.0? The fact is that there is absolutely no editorial control. We don’t have a team of people (or even 1/10 of a person) who goes around the blogs in Seattle finding what’s good and selecting it. It’s all 100% automated and your blog posts could be there too, in front of 10,000 visitors every month.

If your blog was never featured on our Homepage, there’s probably a reason: You are not on the Seattle Blogs directory on Seattle 2.0. If your blog is from or about startup or entrepreneurship and from Western Washington, we are more than happy to list you on the Seattle 2.0 Blogs directory – you can submit your blog here. Once we start parsing your blog, you might show up on the homepage in just a few hours. But wait, there is a trick...

The trick for your blog posts to appear on the Seattle 2.0 homepage is to write relevant blog posts about technology startups and/or entrepreneurship. We have an algorithm that ranks each blog post as well as a 12-week weighted average of your posts. The more consistent you are in writing blog posts – let’s say, once a week – and the more relevant the posts are about startups/entrepreneurship, the higher your position on the homepage and the longer your post will be there.

Then, based on that algorithm and on what the readers of Seattle 2.0 Like/Dislike, your blog post might go into our “Must-Read Blog Posts of the Week” and attract even more readers to visit your website.

We know that getting started with a new blog is hard, particularly when you write good posts and Google Analytics tells you’ve got only 20 visitors. But if you are consistent and relevant to what we care, we’ll have you quickly jump from tens of readers, to hundreds and even thousands of readers.

Not sure how to get started blogging? Read this post I wrote about a year ago: Finding Your Blogging Voice.

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February 5

TechStars Community Update

By Andy Sack
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I thought I'd give everyone an update on TechStars enough questions about the program in email -- I often write things on my blog A Sack of Seattle but occasionally I'll use these Friday posts to update everyone on Seattle 2.0. I invite you to email me with feedback and suggestions.  
TechStars is about making the Seattle entrepreneur ecosystem better -- and to me, that means openness and community. One of the investors in TechStars Seattle  -- Katie Thompson of Trilogy Partners (thanks for the support Katie!) appropriately says that organizing TechStars is kind of like throwing a potluck dinner and you (Andy) are the host.  I think she's right -- and to drive the point home I may in fact, host a potluck for Seattle entrepreneurs once I figure out where to do that!  In the meantime, here's the update: 

  • Space: I’m looking for office space now. It’ll be in Seattle. I’m looking in S. Lake union, University, Eastlake, Fremont, Capitol Hill areas.  I'm specifically not looking downtown.  Dave Schappell (TeachStreet) has been pushing for Capital Hill and Tony Wright (RescueTime)  and Buzz Bruggeman have argued for Pioneer Sq.  It's a good market to be shopping for office space. The important characteristics are cost, parking, charm and cost.  
  • Company Selection: I am learning what the process for selection is like in TechStars Boulder and Boston . My understanding of the process is as follows: a committee will be invited to participate in a “selection” call. It’s roughly a 3-4 hour call using google spreadsheets to arrive at a list of top applicants.  There are approximately 300 applicants for 10 spots generally.  
  • Schedule: The schedule is posted here.  Applications open on March 23 and are due May 21. The program starts Aug 16 and ends Nov. 12. All the dates are for this year : 2010
  • Promotion: Promoting the program needs to start in March. I’ll be reaching out to all of you readers to see how you can help. I plan on reaching out to the entire Pacific NW – i.e. Oregon, Idaho, etc. and will need support from the community. Email me with ideas and offers of help. 
  • Mentors: The list is here
  • Events: TechStars for a day is May 24 and will be the first event—there may be some events earlier and if there are….I will of course communicate and invite you whenever appropriate. 
More to come as I learn more...feel free to email me if you have questions or suggestions. 
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February 5

#FollowFriday: Seattle 2.0 recommends @ZappoMan, @tamccann & @aronchick.

By Seattle 2.0 Follow Friday
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Follow Friday (known as #FollowFriday) is a Twitter meme where a Twitter user recommends other Twitter users for his friends to follow. The Seattle 2.0 automatically generates suggestions from our Twitter Directory every Friday based on the number of entrepreneurs and startup people following that person.

Today we recommend:



Brad Hefta-Gaub (@ZappoMan)
brad.sweat365.com
Fat Kid turned Ironman. Punk turned Record Mogul turned Mad Scientist Developer turned CTO turned CEO. Founder Sweat365.com. Seattle internet entrepreneur.




T.A. McCann (@tamccann)
tamccann.blogspot.com
Founder and CEO of Gist.com




David Aronchick (@aronchick)
ironyuppie.com
Founder and CEO of @Entertonement



Find more Entrepreneurs, CEOs and Investors of Technology Startups on our Twitter Directory.

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February 5

Upcoming Events for Startups and Entrepreneurs in Seattle

By Seattle 2.0 Events
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Upcoming Events for Startups and Entrepreneurs in Seattle:



More Startup Events in Seattle...




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February 5

Must-Read Blog Posts of the Week

By Seattle 2.0
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List of interesting blog posts from the Seattle Startup community on the last week:


Gregory T. Huang/Xconomy Seattle by Gregory Huang
Just a quick observation here. Seattle-based Picnik, the popular photo-editing startup, said yesterday it has reached the “1 billion photos edited” mark. Is...

asack/Andy Sack (Founder's Co-Op)
We had a great Founder's Co-op dinner this past Wed night. As investors we meet to discuss new deals and review the current portfolio. The meetings happen...

TechFlash
WatchGuard Technologies, a maker of network security products, used to have to report its full financial results as a publicly-traded company. But after...

Andres Ferrate/ProgrammableWeb
The U.S. Federal Government has been making a push to increase accessibility to data managed and maintained by various government agencies and departments...

William Carleton/William Carleton, Counsellor @ Law
From an undisclosed beach location far, far away, a friend sent a link to an article which suggests that Sen. Christopher Dodd's financial regulatory reform...

Ivana Taylor/QuestionPro Blog
I was watching a video on iLearningGlobal.tv. Bill Bartmann, one of the lecturers on iLearningGlobal was discussing the difference between a goal and a...

Dave Naffziger/Dave Naffziger
Startups rarely launch the way they are intended. Jeff and Todd had spent the better part of a year working on the groundwork for their apparel company, Out...

kevin lisota/findwell blog
Adorable starter home in great condition. Perfect to take advantage of the first-time buyer tax credit which expires at the end of April. Beautifully...

abbymenuism/Menuism
February is Happy Heart Month, so why not show how much you heart some of your favorite restaurant by typing their praises?  Or perhaps, you’re not feeling...

Conversation Marketing
I'm talking about the movie Groundhog Day , not the day when we try to predict the weather using a large rodent (I know it's not really a rodent, but come...


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February 4

Do Entrepreneurs Fall In Love With a Problem or Solution?

By Marcelo Calbucci
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My first venture, Sampa, closed its doors in August of last year. Since then, I’ve been forcing myself into figuring out what’s next. Taking care of Seattle 2.0 can consume quite a bit of hours from my day, but I’m a technology guy and I want to solve bigger problems in the world. Then, how do you find good ideas?

Josh Petersen of 43 Things gave a great talk on the topic of finding good ideas at the StartupDay 2009.

Over the last 4 months or so, it became clear to me that most entrepreneurs, including myself, create a business out of a personal problem followed by a great idea on how to solve it and then we just fall in love with the solution and said solution becomes the goal, not solving the problem anymore. Got it?

There is a big difference between a startup that’s trying to create a photo-sharing site and a startup that wants to help people share stories through pictures. Most startup might start as a problem-focused but they quickly become solution without a purpose.

For the last 6 months I’ve been “pitching” friends, entrepreneurs, investors, ex-coworkers on ideas for my next startup, seeking their feedback. A couple of months ago I told Andy Sack about one solution for an untapped market and he’s response was basically that he believes on the problem, but he wasn’t sure the solution was right. Paraphrasing it: “This can be the right solution or not, I don’t know”. That statement opened a door in my brain to think more broadly about the problem itself.

Do I want to create product X for the sake of product X, or do I want to solve the problem with market Y? A solution in search of a market is not much of a solution at all.

A nice side-effect of thinking deeply about the problem (and not the solution) is that you quickly identify all the substitutes and alternatives to solving that problem. In other words, is my solution for the problem a 10% increment over a substitute, or is it a 10x improvement?

My question to you (entrepreneur) is this: Did you fall in love with the technology you created or are you still in love with the problem-space?

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February 1

A new point-person for Seattle 2.0 sponsorships

By Marcelo Calbucci
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Seattle 2.0 has a few events that we are planning for this year and to have a single point of contact for sponsorship on those events we got Scott Golembiewski to manage those relationships for us as our new Director of Sponsorships.

Beyond being a great person Scott is also a Seattle entrepreneur – like many of us at Seattle 2.0 -- founder of Tuneyfish, a social network for car enthusiasts and an iPhone app with some basic video for emergency situations, like How to Jump Start Your Car.

You can reach Scott via Twitter on @tuneyfish or via email at scott@seattle20.com if you'd like to know more about opportunities at our events.
Please, welcome Scott to the Seattle 2.0 “family”.
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February 1

Thank You Sponsors: nPost, Fenwick West and Eye Level Interaction Design

By Seattle 2.0 Sponsors
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We'd like to thank our sponsors who support the Seattle 2.0 and, like us, are passionate about tech startups and want to make Seattle an even better place for them.


nPost

nPost.com is a site devoted to entrepreneurship and startups. The nPost.com Tech Startup Job Board features opportunities with Internet and Software startups. By focusing on the tech startup space, nPost brings together startups with people that are specifically interested in and familiar with the dynamic and high growth nature of startups.


Fenwick West LLP

Emerging technology companies partner with Fenwick & West for a broad range of services, through all stages of growth. We represent venture-backed private companies from formation and initial funding through IPOs and mergers. Through 30 years of partnering with leading technology start-up companies, we have obtained a deep understanding of how companies are formed, financed, grown and taken public or merged and earned the role of key trusted advisor. Fenwick is ranked by Dow Jones as the fourth most active U.S. law firm in helping IT clients raise venture capital and by MergerMarket and as one of the top five technology M&A practices in the U.S.


Eye Level Interaction Design

Eye Level is an interaction design studio performing at the intersection of design and technology. They create satisfying user experiences from the bones out, strengthening relationships between you and your customers. They’re experts at designing complex websites and interactive media from early concepts, through user testing, to graphic design, to launch.


Want to become a sponsor of Seattle 2.0? Learn more




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January 29

#FollowFriday: Seattle 2.0 recommends @kickstand, @MarinaMartin & @WTIA.

By Seattle 2.0 Follow Friday
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Follow Friday (known as #FollowFriday) is a Twitter meme where a Twitter user recommends other Twitter users for his friends to follow. The Seattle 2.0 automatically generates suggestions from our Twitter Directory every Friday based on the number of entrepreneurs and startup people following that person.

Today we recommend:



Jordan Mitchell (@kickstand)
kickstand.typepad.com
Founder of OthersOnline.com (sold to the Rubicon Project). Entrepreneur. Father. Fly fisherman. Powder-hound. Mountain bike freerider.




Marina Martin (@MarinaMartin)
www.marinamartin.com
Type-A business efficiency consultant. Unapologetic capitalist/Libertarian/Austrian. Navigationally inept. Curmudgeon. Guinness drinker. Jaywalker. Edge case.




WTIA (@WTIA)
www.washingtontechnology.org/
Washington Technology Industry Association is the largest statewide association of technology companies and executives in the world. With more than 1,000 member



Find more Entrepreneurs, CEOs and Investors of Technology Startups on our Twitter Directory.

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January 29

Obvious differences between small company and big companies

By Andy Sack
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I visited one of the local big companies this week (e.g Amazon, Microsoft, or Google). Yes -- there are other big companies in Seattle but in my myopic technology world view, I don't know of any.  
I made the following short list of the superficial things that distinguish big technology companies from small ones while waiting for my appointment to show up:
  1. Security at the front desk -- this always makes me smile and feel welcome.  I particularly like signing an NDA that I don't get to read in order to get a badge with my name on it. 
  2. Multiple daily newspapers in the waiting room -- I might just have said newspapers in the waiting room because I can't name one small company that has a newspaper in the waiting room. 
  3. Secretaries or personal assistants -- the addition of people to manage professionals calendars and lives
  4. Lunch Room -- The presence of oatmeal for breakfast with your choice of raisins or nuts.  A drink selection comparable to 7-11. 
  5. No first names on email address -- Have you tried emailing bill@microsoft.com?
  6. The number of lawyers on staff sure distinguishes a big company from a small one. 
  7. Matching chairs and desks -- The furniture always looks so nice and uniform at big companies.  It's obvious that the desks aren't purchased at Office Max, Ikea or Home Depot and the chairs definately aren't from Craigslist. 
  8. Office campuses -- There isn't office space, just office compounds and campuses.
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