About Seattle 2.0
Seattle 2.0 was created in 2007 with one goal in mind: To help tech entrepreneurs
build great companies.
What makes this different from other sites and blogs is the fact it's written by
doers. We are not journalists, reporters or analysts. We are entrepreneurs, investors,
advisors, consultants and members of a healthy and ever-growing startup community
around Seattle.
Our primary audience is the entrepreneurs and startup employees in the tech space.
Everything that adds value to them, it's fair game at this site. Additionally, we
want to support the eco-system as a whole, including providing information and valuable
content for Venture Capitalists, Angel Investors and Service Providers.
If you had suggestions for topics, want to write a guest blog post, or wish a new
feature on the website, don't hesitate in contact us.
-The Seattle 2.0 Team
editors@seattle20.com
The Seattle 2.0 Team
 | Jennifer CabalaJennifer is currently the Editor of Seattle 2.0. She also serves on the board of Social Media Club Seattle. Jennifer has been a reporter in Seattle for the last three years, first at Q13 and most recently at KING 5. She loves technology and business and is so addicted to her iPhone, her mom recently bought her special gloves with holes in the thumb and index finger so she could use it without her hands getting cold.
|  | Marcelo CalbucciMarcelo has been told he’s a professional technologist. He was born in Brazil and moved to Seattle in 1998 to work for Microsoft, where he worked for 7 years. After spending more time in meetings and answering emails than building cool products, he realized it was time to leave and jump head first into the Startup world. Living off noodle cups and soft drinks for more years than he should have, he launched Sampa, a service for families to build a website. In parallel to Sampa, Marcelo started the Seattle 2.0 as a resource for entrepreneurs to find relevant information. In 2009 Sampa closed its doors and Marcelo has shared every detail of that experience on his blog. In September of 2009 Marcelo launched TweepML, an open standard format and site to allow users to easily follow a group of Twitter users with a single click. He currents works full time on Seattle 2.0, organizing events, networking around town and working on useful resources for tech entrepreneurs.
|  | Alyssa RoyseWith degrees in playwrighting and anthropology, Alyssa Royse is a born story teller with a short attention span, which naturally led her into the Startup world as the founder and current CEO of Just Cause It. (She really wants someone else to do the CEO part!) As a total novice to the startup world, she has spent the last couple years learning a lot, doing a lot, making tremendous progress and almost as many mistakes. You can read JUST CAUSE Magazine online, and join their nascent community at www.JustCauseIt.com. She sees Seattle 2.0 as an opportunity to share tales from the trenches with those who are working in the startup industry. Both personally and professionally she is known for speaking her mind, mostly because she wishes someone had "been real" with her when she started - it would have saved a lot of time and money. When she's not working and blogging, Alyssa can usually be found watching bad television, working with her bees, chickens and gardens, playing with her daughter, skiing, planning for Burning Man or trying to figure out what boundary to push next. But at her core, Alyssa really just wants to bring people together, have great conversations and save the world. Despite her sharp tongue and great wig collection, she's really an absolute mush-ball dreamer (but don't tell her we told you that.)
|  | Andy SackAndy Sack is a serial online entrepreneur and has over 15 years experience running and investing in high tech businesses. Andy is Managing General Partner at Founder’s Co-op a peer-to-peer seed stage investment fund located in Seattle. Prior to that, Andy was co-founder and CEO of Judy’s Book, a local search social networking site that raised 10.5 Million in venture financing from Mobius Ventures and Ignition Partners. Prior to founding Judy’s Book in 2004, Andy co-founded three successful Internet technology companies: i) Kefta, which was acquired in 2007 by Axciom, was a leading provider of real time customer interaction solutions sold to big consumer companies like Overstock, Bank of America and IBM. ii) Abuzz, which was acquired by NYT Digital in 1999. The company, was a software company based in Cambridge, Massachusetts, whose products enabled enterprises to manage the expertise of their people. During his tenure as CEO, Abuzz Technologies was named number one in the Internet software category by Red Herring Magazine and the top company to work for by Boston Magazine. iii) Firefly Network, an Internet company that pioneered internet personalization technologies, and which was later acquired by Microsoft Corporation. Andy spent time as an entrepreneur in residence (EIR) for SOFTBANK Venture Capital (now Mobius VC). As an EIR, Andy founded and served on the board of three companies: BodyShop Digital, Quova, and Kefta. Andy currently serves on the board of and advises a number of companies TheStorebook, Cooler Planet, Zango and Orange line media. Andy was also a founder and board member of Students for Responsible Business, and is a regular lecturer at the University of Washington Business School. Andy received his undergraduate degree from Brown University in 1990. He received his MBA from the Sloan School of Management at MIT.
|  | Anthony StevensAnthony Stevens is the founder of Crowdify, the crowd-driven brand opinion network. He's a technical evangelist, an architect, a social media power user, and an Agile practitioner. He's an avid blogger and has a writer's love of language and linguistics. Anthony lives in Seattle.
|  | Danielle MorrillDanielle is a Pacific Northwest native who grew up on Bainbridge Island and now lives in San Francisco. She is the first non-founding employee of Twilio, a cloud telephony startup that transplanted from Seattle to the Bay Area. She previously worked for Seattle startup Pelago as the community manager for Whrrl. Danielle was Editor in Chief for Seattle 2.0 until January 2010, and remains as a blogger contributor and passionate advocate for startups in the Seattle area.
|  | David AronchickDavid is a serial entrepreneur, co-founding three companies since graduating from Dartmouth College. In between these companies, he also worked at Microsoft for six years, on products like Windows Client, Exchange, Internet Explorer and IP Licensing. He is currently CEO of Entertonement, the number one site on the Web for sound bites and short quotes.
|  | Gerry LangelerFor over 18 years, Gerry has served as a Managing Director with OVP Venture Partners, the most successful venture capital firm in the Pacific Northwest. OVP is in its 27th year, having raised its seventh fund (OVP VII) in 2006 at $250 million. OVP has over $750 million of capital under management and focuses on early-stage companies in clean tech, digital biology, and information technology. Since 1983, the partnership has backed over 120 startups – and seen 52 liquidity events including 22 IPOs, and 30 others being acquired by public companies. From 1981 to 1992, Gerry was co-founder of Mentor Graphics Corporation (NASDAQ: MENT) where he served as President. He helped lead Mentor to over $400M in sales and $1B in market capitalization, ranking it as one of the largest and most profitable of all U.S. companies founded in the 1980s. At now about $800M in sales, Mentor remains the second largest software company in the Pacific Northwest - and the fastest growing software company ever (source: Tableau). His service as a board member covers the range from energy, enterprise software, network security, and wireless communications to biotechnology. He is the author of The Vision Trap (Harvard Business Review, 3/92), which continues to be widely used in business schools and corporate training sessions. He also authored a chapter in Venture Capital Best Practices, Aspatore Books, 2005. He holds an AB, Chemistry from Cornell University, and a MBA from Harvard. He serves on the Board of Directors of Advanced Inquiry Systems, Carbonflow, Collaborative Software Initiative, EnerG2, GainSpan, Max-Viz and Viral Logic Systems Technology. He is also the backup OVP partner on Serus and Tigo Energy.
|  | Nathan ParcellsNathan Parcells is co-founder and Director of Marketing at InternMatch. Graduating in 2009 from the University of Pennsylvania with a degree in Economics and International Relations, Nathan passed on law school after spending three months working on InternMatch and discovering that there was no going back. Nathan enjoys meeting new people, the challenges of start-up life, and helping students grow as professionals.
|  | Sasha PasulkaSasha is the founder/CEO of EB Media, a portfolio of celebrity gossip, fashion and women's-interest websites. She developed aircraft mission software at Lockheed Martin and Northrop Grumman before pursuing an MBA at UCLA and later becoming a gossip queen. She has a dog and three cats, she loves rainy days, and she'd prefer it if you never, ever ask her if she thinks Brad and Angelina are going to break up.
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